MONTEREY CAR WEEK 2022
The largest automobile show in America is a series of events for car enthusiasts from all over the world. I had the honor to be the lead designer, 3d modeler and renderer for Lucid, a luxury vehicle manufacture from Newark, California. They made their appearance at the The Quail, Motorlux and Laguna Seca, each event requiring an unique space design and experience.
the quail
This space is all about the reveal of Lucid’s Sapphire, a new ultra-high-performance addition to the luxury electric car brand.
MOTORLUX
This space is all about the Stealth look for Lucid Air, a darker and more assertive exterior design theme. LED lights framed the structure and brought an energetic feel to the event, which took place in the evening.
Lagina seca
This racing event took place in the Laguna Space garages. Fun note: Lucid had a faster time than all competitors, including the Ferrari LaFerrari.