MACK TrUCKS

Mack Trucks Trade Show Booth Design

For Mack Trucks, I designed a versatile, modular trade show booth that could be seamlessly adapted for various events, including World of Concrete (WOC), American Trucking Associations (ATA), and MCE (Mid-America Trucking Show). The booth system was crafted to be reconfigurable, allowing Mack Trucks to present its brand consistently across different shows while optimizing logistics and reducing overall costs. The booth could be easily scaled with flexible components to fit varying booth sizes and layouts while maintaining a strong visual identity. The design balanced functionality and impactful visuals, ensuring a memorable brand presence at every event.